Book Publicity & Marketing Articles
Amazon has gradually introduced a new controversial feature called Themes. This new section was first available on the Amazon mobile app. By now, it is available on all operating systems and devices. Themes allow you to see the most frequently used words in all customer reviews. If you wish to see where and how the word in question was used, click on the word to reveal its locations. This will provide you with easy access to the exact review including the term.
This system is pretty basic and is not supported by any form of intelligent algorithm. Therefore, it will also feature terms that may not be helpful or in some cases damaging to your product’s image. I will cover this issue later in this article.
Themes are located on all book pages of all book formats between section Customer Reviews featuring the star-rating results and Top Customer Reviews. Look for heading Read reviews that mention.
|This cluster of words could be helpful to show readers the sub-genre of the title and the subject matters it covers. The effectiveness of this section will however, largely depend on the clarity and validity of the reviews submitted by “readers”. I am putting this word in parenthesis simply because not everyone who leaves reviews reads titles in its entirety or able to write superbly worded reviews.
Amazon’s intentions for rolling in this feature is to weed out professionally written / paid for reviews. I wonder if this is working to solve this issues. A thought comes to mind. What would I, as a publisher, do to assure that the words featured in Themes are correct and enticing MY TARGETED AUDIENCE. Yes of course. The solution is to buy even more professionally written, more over optimised reviews. This will bring us to a new domain of Review Optimisation.
A few fast pointers to turn this fairly new feature into a selling and marketing tool.
Our company does not create reviews, please don’t contact us regarding, however, we do have 17 years of experience in SEO and SEM and would be happy to offer more pointers in writing optimised reviews.
Online Book Publicist & SEO Specialist
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